Our Mission
The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.
The Jazba Inner Circle
The Jazba Collective is proud to introduce The Jazba Inner Circle — an application-based peer group for South Asian founders building consumer brands in North America. If you’re serious about scaling, this is the most powerful step you can take.
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Beyond the energy of our other programs — The Jazba Meetups, The Jazba Fellowship, and The Jazba Bazaar — The Jazba Inner Circle goes deeper. This is not another networking group; it’s an intimate, trusted powerhouse of ~8 founders from different categories yet in similar stages and geographies who meet regularly to share openly, learn boldly, and grow together. It’s designed for passionate founders with traction who value candid, confidential peer support.
Notifications: Friday, December 19, 2025
Kickoff Session: Sunday, January 25, 2026 | 3–5:30 PM | Venue TBD​
Upcoming Events
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Congratulations to our 2025 Jazba Fellowship Cohort
Introducing our Founding Board Member, Hari Avula!
With 30+ years of global experience in strategy and finance across consumer goods, retail, and healthcare, Hari brings incredible expertise with consumer brands. He most recently served as Chief Financial and Strategic Officer at Clif Bar & Company, leading its acquisition by Mondelēz International, and has held leadership roles in finance & strategy at Walgreens Boots Alliance and PepsiCo. Currently, Hari serves on the Boards of Sprouts Farmers Market (NASDAQ: SFM) and Believer Meats, while actively championing non-profits focused on healthcare, nutrition, and education. We're thrilled to have Hari help us elevate The Jazba Collective! Welcome, Hari!
