Our Mission
The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.


JAZBA EXCLUSIVE OPPORTUNITY
Showcase your
Food & Beverage brand at the Summer Fancy Food Show in NYC!
For the first time ever, we’re curating a dedicated South Asian Section within the Partner Pavilion at the Summer Fancy Food Show in New York City — June 28–30, 2026.
Apply with the Jazba Collective and get:
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Tabletop participation at nearly half the cost of a standard booth
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Concentrated buyer exposure & high-intent traffic
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Affiliation and promotion through The Jazba Collective
Uplifting South-Asian Founders in North America
Upcoming Events

We’re taking on NEW YORK CITY!
Save the date for our next Founder Meetup, happening in Brooklyn, NYC. We’re bringing together founders, operators, and builders for an evening of focused conversations and meaningful connections.
Expect honest discussions, shared experiences, and a room full of people who are actively building. This isn’t a panel or a pitch event. It’s a space to connect, exchange ideas, and grow your network with intent.
​
Date: Friday, June 26, 2026
Time: 5:30 - 8:30 PM
Venue: Fontainhas, Brooklyn, NY
​
Registrations Opening Soon!

Jazba Bazaar returns Sunday, Aug 2, 2026 • Save the Date
Meet the Jazba Founding Inner Circle 2026!
Amrita Dhar
Arttitude LLC
Category: Clothing
Perinaz Avari
Simply Bhonu Chai & Spices
Category : Food & Beverage
Anuja Kadu
Utsav LLC
Category: Food
Rashmin Joshi
Devi
Category: Clothing
Dipika Jain
Kiara Naturals
Category: Health & Wellness
Srinivas Eerpina
Godavari Chocolate Inc.
Category: Food & Beverage
Nadia Rivero
Masala Bliss
Category: Food
Tanya Myers-Shah
MAABAE
Category: Jewelry

Congratulating the 2026 Fellowship Cohort!

Ameeta
Walia
Make My Day

Rishab &
Vinita Parekh
Karma Wellness Kitchen

Aparna
Subbaraya
Om Mamah

Nazia
Tasneem
Revere Roots

Sanjam
Chawla
Jewels by Sanjam

Kalpana Kethineedi
Kay's Curries

Sanjana
Jobalia
Daru Desi

Ashita &
Natalia Schafer
NAMI Essentials

Pooja &
Jessica Chopra
Mudita Earth

Sujata
Murugkar
SaaRii

Karan
Chopra
Drink ZenDay
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Sravanthi
Balaji
Samsara Nutrition

Dikshita &
Nikita Sona
Ghee Roots

Suniti
Ramanujam
Pure Mitti

Swapnal
Kaushik
Faeella

Mayank &
Lisa Suneja
Baabu Foods
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Sundar
Chellappa
Yeri Coffee

Maha & Saman
Khan
Seenaya

Aakshi
Sehdave
AAKSHI

Tara
Nareshwar
Rekh

Nancy
Daniel
Madhrasi

Tejas
Bahulkar
Sowaka Foods

Marmarin
Virani
Sisters & Lab LLC

Janani
Vishwanathan
Aivari

Suman
Kejriwal
Sage & Wild

Introducing the Members-Only
Jazba
Community

The Jazba Slack community is our invitation-only space for founders committed to meaningful collaboration. Access curated discussions, opportunities, and shared expertise exclusively for Jazba members.
Become a Jazba Member (free of charge) to join our Slack community.

