Home | The Jazba Collective

Supporting South Asian Founders & Their Brands

Our Mission

The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.

The Opportunity

From Ayurvedic beauty for brown skin to fusion in food, fashion, and home decor, newly emerging South Asian brands are challenging stereotypes and engaging in meaningful discussions about inclusion and representation. Yet, they still have to work extra hard to show that something rooted in tradition is not just for South Asians or the international aisles but is also of premium quality, versatile, and has mainstream appeal. The Jazba Collective aims to help change this narrative so that the South Asian brands can receive the recognition and rewards they deserve.

The Jazba Collective is the national hub for South Asian consumer brand businesses.

As a member, you’ll connect with a growing community of innovative founders and gain access to valuable resources and opportunities.

Membership is for all founders (including aspiring founders), experts, mentors, and supporters of the The Jazba Collective.

Member Benefits:

Join our growing database of South Asian consumer brand founders who are driving innovation and change.
Early access to upcoming meetups, fellowship programs, webinars & virtual events.
Leverage our extensive network for fellowship, incubator, accelerator, and grant recommendations, plus introductions to investors, distributors, and buyers.
Develop connections and engage in exclusive peer circles to share insights & challenges with fellow founders.
Access our LinkedIn Community to connect with other founders.
By joining The Jazba Collective community, develop connections with like-minded South Asian consumer founders across North America!

And the best part? Membership is FREE!

Introducing our Founding Board Member, Hari Avula!

With 30+ years of global experience in strategy and finance across consumer goods, retail, and healthcare, Hari brings incredible expertise with consumer brands. He most recently served as Chief Financial and Strategic Officer at Clif Bar & Company, leading its acquisition by Mondelēz International, and has held leadership roles in finance & strategy at Walgreens Boots Alliance and PepsiCo. Currently, Hari serves on the Boards of Sprouts Farmers Market (NASDAQ: SFM) and Believer Meats, while actively championing non-profits focused on healthcare, nutrition, and education. We're thrilled to have Hari help us elevate The Jazba Collective! Welcome, Hari!