Our Mission
The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.
Uplifting South-Asian Founders in North America
In-person experiences
From founder Meetups to Jazba Bazaar and retailer Pitch Opportunities, we host in-person experiences that bring founders into the same room. These moments are designed to spark connection, encourage collaboration, and strengthen the community beyond digital interactions.
Upcoming Events
We’re taking on NEW YORK CITY!
We’re bringing together South Asian founders, operators, and builders for an evening of focused conversations and meaningful connections.
And an exclusive session featuring the 2026 Jazba Luminaries,
CHITRA AGRAWAL, Brooklyn Delhi
JAY LAKHANI, Deepa Gurnani
RONAK SHAH, Obvi, Inc.
SURBHEE GROVER, Love, Indus
Expect honest discussions, shared experiences, and a room full of people who are actively building. This isn’t a panel or a pitch event. It’s a space to connect, exchange ideas, and grow your network with intent.
Friday, June 26, 2026 | 5:30 - 8:30 PM
Fontainhas, Brooklyn, NY
Jazba Bazaar is back! • Accepting Vendor Applications
THE MUCH-AWAITED
JAZBA BAZAAR IS BACK!
Showcase your brand alongside some of the most exciting South Asian consumer businesses
in North America. Connect directly with customers, grow your community, and be part of a day
designed to celebrate and elevate South Asian founder-led brands!
NEW TO THE JAZBA BAZAAR 2026
THE JAZBA SPOTLIGHT
*Applications Close - Monday, June 8, 2026
Date: Sunday, August 2, 2026
Time: 1 PM - 7 PM
Venue: Santana Row, San Jose
For brands launching something new!
Main Stage Pitch. Maximum Visibility.
Meet the Jazba Founding Inner Circle 2026!
Amrita Dhar
Arttitude LLC
Category: Clothing
Perinaz Avari
Simply Bhonu Chai & Spices
Category : Food & Beverage
Anuja Kadu
Utsav LLC
Category: Food
Rashmin Joshi
Devi
Category: Clothing
Dipika Jain
Kiara Naturals
Category: Health & Wellness
Srinivas Eerpina
Godavari Chocolate Inc.
Category: Food & Beverage
Nadia Rivero
Masala Bliss
Category: Food
Tanya Myers-Shah
MAABAE
Category: Jewelry
Congratulating the 2026 Fellowship Cohort!
Ameeta
Walia
Make My Day
Rishab &
Vinita Parekh
Karma Wellness Kitchen
Aparna
Subbaraya
Om Mamah
Nazia
Tasneem
Revere Roots
Sanjam
Chawla
Jewels by Sanjam
Kalpana Kethineedi
Kay's Curries
Sanjana
Jobalia
Daru Desi
Ashita &
Natalia Schafer
NAMI Essentials
Pooja &
Jessica Chopra
Mudita Earth
Sujata
Murugkar
SaaRii
Karan
Chopra
Drink ZenDay
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Sravanthi
Balaji
Samsara Nutrition
Dikshita &
Nikita Sona
Ghee Roots
Suniti
Ramanujam
Pure Mitti
Swapnal
Kaushik
Faeella
Mayank &
Lisa Suneja
Baabu Foods
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Sundar
Chellappa
Yeri Coffee
Maha & Saman
Khan
Seenaya
Aakshi
Sehdave
AAKSHI
Tara
Nareshwar
Rekh
Nancy
Daniel
Madhrasi
Tejas
Bahulkar
Sowaka Foods
Marmarin
Virani
Sisters & Lab LLC
Janani
Vishwanathan
Aivari
Suman
Kejriwal
Sage & Wild
Introducing the Members-Only
Jazba
Community
The Jazba Slack community is our invitation-only space for founders committed to meaningful collaboration. Access curated discussions, opportunities, and shared expertise exclusively for Jazba members.
Become a Jazba Member (free of charge) to join our Slack community.