top of page

Supporting South Asian Founders & Their Brands

Our Mission

The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.

IMG_0983.HEIC

The Opportunity

From Ayurvedic beauty for brown skin to fusion in food, fashion, and home decor, newly emerging South Asian brands are challenging stereotypes and engaging in meaningful discussions about inclusion and representation. Yet, they still have to work extra hard to show that something rooted in tradition is not just for South Asians or the international aisles but is also of premium quality, versatile, and has mainstream appeal. The Jazba Collective aims to help change this narrative so that the South Asian brands can receive the recognition and rewards they deserve.

At Work

Friday, April 5 · 9-10am PDT

Building a Brand with a Purpose (Virtual Workshop)

The session benefits new and established founders, providing a purpose-driven lens through which to view their branding and business strategy. The audience will come away with clear and actionable guidance to act as a foundation or a reevaluation as they continue building their brand.

Congratulations to our Inaugural 2024 Jazba Fellows

In The News

Advisory Council

bottom of page