Ardur Shoes

Limited, luxe, and uncompromised — Ardur Shoes brings together California design and fine craftsmanship to create timeless, comfortable footwear for the modern muse.

AshaPops

AshaPops crafts vegan, gluten-free snack puffs made from popped water lily seeds (makhana) inspired by Ayurveda and ancient Indian superfoods. Brand emphasises low-calorie, allergen-friendly design.

Ate a Pearl

Ate a Pearl offers bold, handcrafted pearl jewelry that blends timeless elegance with personality and fresh silhouettes.

Aunty Misri

Aunty Misri brings global inspiration into your kitchen with DIY baking kits that make homemade indulgence fun & accessible. Each egg-free, beginner-friendly kit is crafted with clean ingredients — empowering you to bake, share, and create sweet memories in just 20 minutes.

Awari Studio

Sustainability is at the core of Awari Studio. They are all about eco-friendly choices, from natural, biodegradable fabrics to recycled and compostable packaging. 

Baabu

Blending South Asian flavors with clean, thoughtful ingredients, creating craveable bites. Spreading the connection between tradition and modern snacking. 

Beads & Shine

Beads & Shine celebrates craftsmanship, supports skilled artisans, and offers gem jewelry & candles that shine with individuality and meaning. 

Befriend Cows

Befriend Cows is a nonprofit dedicated to fostering connections between people and animals. By partnering with sanctuaries worldwide, it offers hands-on experiences that inspire empathy and respect for rescued animals.

Bella Mews

Unique bags and accessories from upcycled Indian saris, celebrating color, craftsmanship, and conscious fashion.

Carbon Tales

Carbon Tales is a South Asian children’s
book brand creating playful, beautifully
illustrated stories that spark early
environmental awareness.

Chaiwala USA

Serving tradition with every sip, Chaiwala USA crafts loose-leaf chai blends and offers chai and dessert catering — bringing people together over authentic flavors and heartfelt hospitality.

Chiffon & Spice

Chiffon & Spice is an Indo-western fashion label blending South Asian craftsmanship with global style. From brocade jumpsuits to bandhani power suits, the brand reimagines tradition through bold silhouettes, luxe fabrics, and modern flair.

Chikka Chikka

A modern twist on India’s classic fennel seed digestive — roasted to perfection with pure, powerful ingredients. Fresh, flavorful, and fun, Chikka Chikka makes gut health feel good (and taste even better).

Couture Encore

Couture Encore makes luxury South Asian fashion effortlessly accessible and sustainable through designer outfit rentals.

Confusion Snacks

Confusion Snacks makes snacking exciting again by taking familiar dry-roasted peanuts and elevating them with bold, Indian-inspired flavors and global spice blends. Clean, craveable, and made with non-GMO avocado oil, they’re gluten-free, plant-based, and flavor-packed. Now available in major retailers and popular grocery outlets.

Cumin Club

Authentic Indian meals, delivered. The Cumin Club brings 30+ regional dishes to your table — preservative-free, ready in minutes, and crafted to celebrate the flavors of home wherever you are.

Desi is Me

Celebrating modern Indian fashion, Desi Is Me offers effortless guest wear for every occasion — where timeless silhouettes meet contemporary style.

Devi

Devi is a heartfelt celebration of Indian craftsmanship and conscious living—offering ethically made clothing and home goods that preserve Jaipur’s centuries-old block printing traditions.

Doosra

Doosra is a modern snack brand offering Indian snack mixes blending traditional desi flavours with playful, craveable formats.

Ehsaas

Rooted in tradition, Ehsaas crafts clean-
burning candles inspired by nostalgic

South Asian aromas like jasmine and
monsoon rain notes.

Feather & Bone

Award-winning skincare made simple, safe, and effective — crafted by a mama, for families. With just three pure ingredients, Feather & Bone brings back mindful rituals for naturally healthy, #skinconfident living.

Garam Goddess

Small-batch Indian hot sauces handcrafted in the Hudson Valley — inspired by the bold, vibrant flavors of Indian street food. Fresh, fiery, and full of soul, Garam Goddess adds a dash of desi heat to every dish.

Ghee Roots

Ghee Roots brings timeless skincare rooted in Ayurveda. It is skin care made with natural 100x washed A2 Vedic ghee focused on purity. Performance and purpose.

Godavari Chocolate

Godavari Chocolate crafts single-origin chocolate in the heart of Andhra Pradesh—where sustainable farming, traditional fermentation, and natural ingredients come together in every bar.

Green-Beauty Co

Green-Beauty Co creates non-toxic, hormone-balanced personal care rooted in Ayurveda and ancestral wisdom.

Hippie Chai

Hippie Chai is committed to revolutionizing the beverage industry by offering authentic, plant-based options while setting new standards for quality, sustainability, and accessibility.

Heritage Kulfi

Heritage Kulfi is a premium ice cream brand that reinvents the South Asian dessert kulfi in rich, globally available frozen formats. Flavors include saffron, rosewater, cardamom chai, mango & more.

holiCHIC

​holiCHIC is a contemporary, South-Asian-inspired fashion brand reimagining Indian design for today’s global wardrobe. Every piece blends East & West aesthetics, rooted in culture but wearable and modern.

Indus Threads

Indus Threads – a collection of modern, cultural and eclectic fashion. It is curated with passion for the modern woman and handcrafted with love by global artisans.

Just B

Just B offers unique, high-quality makeup from versatile shades to mindful formulas made for deeper skin tones to enhance your natural beauty.

Juteville

Juteville creates unique, trend-forward jute bags that pair modern fashion with ethical craftsmanship and natural materials.

Keya Snacks

Bringing bold Indian flavors to modern snacking, Keya crafts gourmet chips and seasonings made with real ingredients  — perfectly spiced, irresistibly crunchy, and made for every craving.

Khalo

Khalo offers Ayurvedic-inspired cooking pastes crafted to be cuisine-agnostic and easy to integrate into everyday meals. These organic olive-oil–based blends support gut health and wellness without requiring specialist knowledge.

Khoob

Your daily fit with a desi twist — Khoob blends contemporary style with Indian craftsmanship, offering handcrafted pieces that bring effortless elegance to every day.

Kiara Naturals

Rooted in Ayurveda and inspired by motherhood, Kiara Naturals crafts small-batch, caffeine-free wellness blends that nourish the mind, body, and soul. Thoughtfully made with superfoods and ancient wisdom — bringing holistic balance to modern living.

Kivvi

Kivvi Shoes designs quirky, edgy, and oh-so-classy shoes – every design has a
personality of its own!

Kothari The Label

Kothari The Label's innovative designs highlight femininity, empowering women to unapologetically express their confidence and independence.

Kulture Khazana

Kulture Khazana designs toys, crafts and cultural-activity kits that help children and families explore South Asian heritage. The brand aims to make heritage accessible and shareable through creative play.

Kuhu - The Store

Kuhu - The Store is a sustainable home décor brand inspired by South Asian heritage, working with artisans to create handcrafted pieces using traditional techniques.

Lavica

Luxury home fragrances inspired by South Asian scents. Each hand-poured soy wax candle is vegan, eco-friendly, and crafted to bring warmth, serenity, and sophistication to your space.

Lady Tin 

Lady Tin blends Indian craftsmanship with modern trends, styling men and women in curated Indian fashion that feels authentic and individual.

Lakdee & More

Lakdee & More curates elegant, handcrafted home decor and tableware that brings timeless South Asian artistry into modern living spaces.

Maabae

Bridging Indian heritage and Western design, MAABAE creates handcrafted jewelry that celebrates dual identity — bold, intentional, and beautifully your own.

Masala Bliss 

Masala Bliss creates handcrafted achars
and chutneys, using premium, traditional ingredients to add warmth, culture, and
comfort to every bite.

Maujh

Rooted in South Asian artistry, Maujh designs elegant, handcrafted jewelry and Apple watch bands that blend tradition with trend.

Modi Toys

Modi Toys builds on Indian cultural heritage by producing mantra-singing plush toys, illustrated board books and gift bundles. Crafted to help children connect to heritage through playful, meaningful experiences.

Monday Chill

Monday Chill offers versatile bamboo loungewear that’s breathable, soft on the skin, and crafted for effortless, everyday comfort.

Mysa Home

Mysa Home is dedicated to crafting high-quality, stylish pieces that elevate your entertaining and enhance your everyday moments.

Naidu Wines

​Naidu Wines is a boutique, woman-owned winery (based in Sonoma, USA) founded by Indian immigrant Raghni Naidu. It fuses Punjabi heritage and premium Californian wine craft, serving fine wines at Michelin-level venues. 

Neeshi

Neeshi makes hormone-friendly, plant-powered spreads and blends women genuinely enjoy. Rooted in Ayurveda and comfort, Neeshi turns everyday nourishment into a ritual of grounding, pleasure, ease, and support through every hormonal phase.

Noori The Label

Noori The Label pays homage to the intricate textiles & unique designs of South Asian fashion, with the crisp silhouettes & approachability of Western style.

Ohana Earth

Sustainable, mindful, and stylish — Ohana Earth creates handmade home décor inspired by timeless art. Each piece empowers women artisans and celebrates conscious living through craft and design.

Panj River

Rooted in Punjabi-American culture, Panj River reimagines Indian snacks for everyday adventure — blending tradition, nostalgia, and bold California spirit in every bite.

Parrot Hue

Exclusively handcrafted, Parrot Hue celebrates South Asian artistry through 50+ unique clutch bag designs — blending tradition, craftsmanship, and contemporary flair.

Petals & Pods

Petals & Pods offers natural, food-grade skincare inspired by ancient Korean traditions. Founded by mothers Deepthi and Leena, each product is thoughtfully crafted to nourish your skin and restore balance.

Pink Burfi

Bringing Indian arts and crafts to family time, Pink Burfi creates fun, stress-free activity kits that celebrate culture, creativity, and connection — loved by moms and little ones alike.

PUR Spices

​PUR Spices creates globally inspired spice blends and sauces that make everyday cooking bold and simple. Clean ingredients, Allergen-8–free, and full of flavor—made for real kitchens, real meals, real life.

Rishi Snacks

Traditional Indian snacks made with love by a team of young adults with special needs — Rishi Snacks celebrates inclusion, flavor, and the joy of shared traditions.

Sach Paneer

Sach Paneer makes small-batch, organic paneer that’s unbelievably fresh, soft, and clean. Crafted from pasture-raised dairy, it brings restaurant-quality texture and flavor to home cooking, snacking, and everyday desi meals.

Saffron Story

Crafting delectable desserts from whipped yogurt, Saffron Story brings a fresh twist to indulgence with unique flavors that delight and elevate every occasion.

Sage & Veda

Where heritage meets modern luxury — Sage & Veda transforms everyday rituals into moments of mindful indulgence. Rooted in Ayurveda and crafted with intention, each formulation blends science, sustainability, and South Asian tradition to nurture body, mind, and soul.

Saini Succulent Studio

Saini Succulent Studio is a haven for plant lovers, offering an exquisite collection of low-maintenance succulents and cacti that

elevate any space with natural elegance.

Sarabjit Singh Art

Sarabjit Singh is a visual award-winning artist whose work is influenced by her Sikh roots and experiences as a first-generation immigrant.

Satya Blends

Rooted in Indian heritage, Satya Blends transforms family recipes into versatile spice mixes that celebrate flavor, tradition, and love — bringing generations of taste to every table.

Simply Bhonu

Simply Bhonu is a modern homage to Indian and Parsi heritage. From Chai tea bags to Parsi Dhansak Vaghar Spice Blends, founder Peri Avari blends the time-honored family traditions with a modern flair.

Simran Cooks

Bold, all-natural sauces crafted with love and a kick of Indian spice. Vegan, dairy-free, nut-free, and gluten-free — Simran Cooks brings homemade flavor and family tradition to every bite.

Sonali Patodia

Sonali Patodia, the author of You're Truly One of a Kind, recognizes the power of storytelling and its ability to shape young minds. She feels compelled to address deep rooted societal issues in simple yet impactful ways.

Soraya

Soraya captures a world of timeless elegance through handcrafted sterling silver jewelry—each piece a testament to the brand’s devotion to craftsmanship, subtle beauty, and refined design.

Soul Tara

Rooted in ancient wisdom and mindful design, Soul Tara creates luxury journals and rituals that nurture healing, growth, and inner peace. Each piece transforms daily self-care into a beautiful act of spiritual and emotional renewal.

Step Zero

Sustainable, shower-safe beauty tools that make skincare simple. Reusable and thoughtfully designed, Step Zero brings ease, innovation, and self-care to your daily ritual.

Sukushine

Clothing designed to let you shine — Sukushine celebrates Indian textiles and culture through modern silhouettes that radiate color, confidence, and joy.

Sukhi's

​Sukhi’s Gourmet Indian Foods is a woman-owned, family-operated brand producing authentic Indian-style frozen entrees and meals, built for convenience and flavour.

Surmeyi

Surmeyi blends tradition and artistry in small-batch jewelry that celebrates identity, memory, and meaningful design.

Tau Toys

Montessori-inspired playkits handcrafted by artisans, Tau Toys blends learning and creativity through sustainable wooden toys that spark imagination and nurture young minds.

The Chai Box

The Chai Box curates small-batch, single-origin Indian chai blends & concentrates with spices from India. Sustainable packaging & wellness-focus are key traits.

The Flavorsmith

Crafting gourmet condiments and culinary creations that blend Indian heritage with global flair, The Flavorsmith turns everyday meals into elevated flavor experiences — bold, handcrafted, and full of character.

Tinted Heritage

Home décor and gifts with a South Asian twist — Tinted Heritage blends modern design with cultural roots, creating handcrafted pieces made to treasure.

Utsav Foods

Utsav Foods is a startup committed to
revolutionizing the food industry by providing millet-based, preservative-free food products that cater to the growing demand for healthy, ready-to-cook, and eat options.

Varah Gourmet Luxuries

Varah Gourmet Luxuries is a unique food gifting business that redefines gourmet experiences, proving that gifts can be both visually stunning and genuinely wholesome.

WearVedic

Reconnect with your roots through bold, sustainable necklaces inspired by timeless Vedic wisdom. Each handcrafted WearVedic piece is more than adornment — it’s a story & a reminder of the values you carry. Grow with Stories in Style.

Yoga Pops

​Yoga Pops is a better-for-you snack brand creating crunchy popped water-lily seed snacks inspired by Ayurveda; plant-based, non-GMO, grain-free & allergen-friendly, positioned for mindful munching.