Are you ready to elevate your business?
Expert Guidance &
Hands-On Learning
Learn from industry leaders, CPG experts, seasoned mentors, and successful South Asian founders through interactive sessions.
Comprehensive
Curriculum
Strengthen your business plan, refine your mission and vision, define your TAM, and build winning strategies across sales, distribution, branding, metrics, revenue, and funding.
Increased
Visibility
Be top-of-mind for partnership opportunities, buyer and funder introductions, and media connections through the Jazba network.
Personalized
Mentorship
Get matched with a mentor aligned with your business needs.
Pitch
Readiness
Learn skills to refine your pitch to position your brand for success.
Founder
Community
Build a tight-knit peer circle that supports you long after the program ends.
Duration
Friday, March 27 - Thursday, June 11, 2025
(7 sessions in total)
Format
-
In-Person Kickoff: Friday, March 27 - Sunday March 29 (SF Bay Area)
-
Virtual Sessions: Thursdays, April 2, 16, 30, May 14, 28, & June 11 (4-6:30 PM PST)
Eligibility
Open to South Asian founders building a consumer product brand in North America.
Cost
$299 (upon acceptance into the program)
Who should apply
01.
Age 21+ and based in North America.
05.
You must be present & engaged during the online sessions; videos must remain on throughout each session.
02.
Emerging brands who have revenue less than $1 million and/or launched their business within the last 5 years.
06.
Your brand should have a South Asian element, or you are a South Asian founder developing a consumer brand (product) in North America.
03.
Able to travel to SF Bay Area for the in-person kickoff & meetup (at your own expense).
07.
Founders who have a positive attitude and desire to uplift one another.
04.
Must be able to attend ALL program sessions (missing one will result in the dismissal of the entire program).
Note:
Resellers, bakery, catering or service-based businesses do not qualify.
Selection Process
Applications will be carefully and thoughtfully reviewed by the Jazba co-founders and expert advisors. In addition to eligibility requirements noted above, decisions will also be based on a mix of product categories and geographic regions. All decisions will be final.
Important Notes
-
Expect some homework assignments.
-
This is a highly competitive program - apply only if you meet all the criteria.
For questions, email us at thejazbacollective@gmail.com.
Our Impact So Far
50+
Founders
Supported
Empowering South Asian entrepreneurs across two cohorts.
20+
Expert Mentors
& Speakers
Sharing guidance from leading CPG and retail voices.
10+
Industries Represented
Spanning food, beauty, fashion, home, wellness, and more.
2
Cohorts in the
Last 2 Years
Delivering consistent, high-quality programming.
Explore Past Fellowships
Featuring moments from our 2024 and 2025 Fellowship cohorts.
What Our Fellows Say
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Simone Woods
Jazba Fellow 2024
"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."
Simone Woods
Jazba Fellow 2024
"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."
Simone Woods
Jazba Fellow 2024
"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."
Simone Woods
Jazba Fellow 2024