All Brands at the Pop-Up Shop

Limited, luxe, and uncompromised — Ardur Shoes brings together California design and fine craftsmanship to create timeless, comfortable footwear for the modern muse.

Jazba Fellowship 2024

AshaPops crafts vegan, gluten-free snack puffs made from popped water lily seeds (makhana) inspired by Ayurveda and ancient Indian superfoods. Brand emphasises low-calorie, allergen-friendly design.

Jazba Community Featured Brand

Ate a Pearl offers bold, handcrafted pearl jewelry that blends timeless elegance with personality and fresh silhouettes.

Jazba Bazaar 2025

Aunty Misri brings global inspiration into your kitchen with DIY baking kits that make homemade indulgence fun & accessible. Each egg-free, beginner-friendly kit is crafted with clean ingredients — empowering you to bake, share, and create sweet memories in just 20 minutes.

Jazba Fellowship 2024

Sustainability is at the core of Awari Studio. They are all about eco-friendly choices, from natural, biodegradable fabrics to recycled and compostable packaging.

Jazba Bazaar 2025

Blending South Asian flavors with clean, thoughtful ingredients, creating craveable bites. Spreading the connection between tradition and modern snacking.

Jazba Bazaar 2025

Beads & Shine celebrates craftsmanship, supports skilled artisans, and offers gem jewelry & candles that shine with individuality and meaning.

Jazba Bazaar 2025

Befriend Cows is a nonprofit dedicated to fostering connections between people and animals. By partnering with sanctuaries worldwide, it offers hands-on experiences that inspire empathy and respect for rescued animals.

Jazba Bazaar 2025

Unique bags and accessories from upcycled Indian saris, celebrating color, craftsmanship, and conscious fashion.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Carbon Tales is a South Asian children’s book brand creating playful, beautifully illustrated stories that spark early environmental awareness.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Serving tradition with every sip, Chaiwala USA crafts loose-leaf chai blends and offers chai and dessert catering — bringing people together over authentic flavors and heartfelt hospitality.

Jazba Fellowship 2025

Chiffon & Spice is an Indo-western fashion label blending South Asian craftsmanship with global style. From brocade jumpsuits to bandhani power suits, the brand reimagines tradition through bold silhouettes, luxe fabrics, and modern flair.

Jazba Bazaar 2025 & Jazba Fellowship 2024

A modern twist on India’s classic fennel seed digestive — roasted to perfection with pure, powerful ingredients. Fresh, flavorful, and fun, Chikka Chikka makes gut health feel good (and taste even better).

Jazba Fellowship 2025

Couture Encore makes luxury South Asian fashion effortlessly accessible and sustainable through designer outfit rentals.

Jazba Bazaar 2025

Confusion Snacks makes snacking exciting again by taking familiar dry-roasted peanuts and elevating them with bold, Indian-inspired flavors and global spice blends. Clean, craveable, and made with non-GMO avocado oil, they’re gluten-free, plant-based, and flavor-packed.

Jazba Community Featured Brand

The Cumin Club brings 30+ regional Indian meals to your table — preservative-free, ready in minutes, and crafted to celebrate the flavors of home wherever you are.

Jazba x Sprouts Pitch 2025 (Selected)

Celebrating modern Indian fashion, Desi Is Me offers effortless guest wear for every occasion — where timeless silhouettes meet contemporary style.

Jazba Fellowship 2024

Devi is a heartfelt celebration of Indian craftsmanship and conscious living — offering ethically made clothing and home goods that preserve Jaipur’s centuries-old block printing traditions.

Jazba Bazaar 2025 & Jazba Fellowship 2024

Doosra is a modern snack brand offering Indian snack mixes blending traditional desi flavours with playful, craveable formats.

Jazba Community Featured Brand

Rooted in tradition, Ehsaas crafts clean-burning candles inspired by nostalgic South Asian aromas like jasmine and monsoon rain notes.

Jazba Bazaar 2025

Award-winning skincare made simple, safe, and effective — crafted by a mama, for families. With just three pure ingredients, Feather & Bone brings back mindful rituals for naturally healthy, #skinconfident living.

Jazba Fellowship 2025

Small-batch Indian hot sauces handcrafted in the Hudson Valley — inspired by the bold, vibrant flavors of Indian street food. Fresh, fiery, and full of soul, Garam Goddess adds a dash of desi heat to every dish.

Jazba Fellowship 2025 & Jazba x Sprouts Pitch 2025 (Selected for 2026)

Ghee Roots brings timeless skincare rooted in Ayurveda. It is skin care made with natural 100x washed A2 Vedic ghee focused on purity. Performance and purpose.

Jazba Bazaar 2025

Godavari Chocolate crafts single-origin chocolate in the heart of Andhra Pradesh—where sustainable farming, traditional fermentation, and natural ingredients come together in every bar.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Green-Beauty Co creates non-toxic, hormone-balanced personal care rooted in Ayurveda and ancestral wisdom.

Jazba Bazaar 2025

Hippie Chai is committed to revolutionizing the beverage industry by offering authentic, plant-based options while setting new standards for quality, sustainability, and accessibility.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Heritage Kulfi is a premium ice cream brand that reinvents the South Asian dessert kulfi in rich, globally available frozen formats. Flavors include saffron, rosewater, cardamom chai, mango & more.

Jazba Community Featured Brand

holiCHIC is a contemporary, South-Asian-inspired fashion brand reimagining Indian design for today’s global wardrobe. Every piece blends East & West aesthetics, rooted in culture but wearable and modern.

Jazba Community Featured Brand

Indus Threads – a collection of modern, cultural and eclectic fashion. It is curated with passion for the modern woman and handcrafted with love by global artisans.

Jazba Bazaar 2025

Just B offers unique, high-quality makeup from versatile shades to mindful formulas made for deeper skin tones to enhance your natural beauty.

Jazba Bazaar 2025

Juteville creates unique, trend-forward jute bags that pair modern fashion with ethical craftsmanship and natural materials.

Jazba Bazaar 2025

Bringing bold Indian flavors to modern snacking, Keya crafts gourmet chips and seasonings made with real ingredients — perfectly spiced, irresistibly crunchy, and made for every craving.

Jazba x Sprouts Pitch 2025 (Selected)

Khalo offers Ayurvedic-inspired cooking pastes crafted to be cuisine-agnostic and easy to integrate into everyday meals. These organic olive-oil–based blends support gut health and wellness without requiring specialist knowledge.

Jazba Community Featured Brand

Your daily fit with a desi twist — Khoob blends contemporary style with Indian craftsmanship, offering handcrafted pieces that bring effortless elegance to every day.

Jazba Fellowship 2025

Rooted in Ayurveda and inspired by motherhood, Kiara Naturals crafts small-batch, caffeine-free wellness blends that nourish the mind, body, and soul. Thoughtfully made with superfoods and ancient wisdom — bringing holistic balance to modern living.

Jazba Fellowship 2025

Kivvi Shoes designs quirky, edgy, and oh-so-classy shoes – every design has a personality of its own!

Jazba Bazaar 2025 & Jazba Fellowship 2024

Kothari The Label's innovative designs highlight femininity, empowering women to unapologetically express their confidence and independence.

Jazba Bazaar 2025

Kulture Khazana designs toys, crafts and cultural-activity kits that help children and families explore South Asian heritage. The brand aims to make heritage accessible and shareable through creative play.

Jazba Community Featured Brand

Kuhu - The Store is a sustainable home décor brand inspired by South Asian heritage, working with artisans to create handcrafted pieces using traditional techniques.

Jazba Bazaar 2025

Luxury home fragrances inspired by South Asian scents. Each hand-poured soy wax candle is vegan, eco-friendly, and crafted to bring warmth, serenity, and sophistication to your space.

Jazba Fellowship 2024

Lady Tin blends Indian craftsmanship with modern trends, styling men and women in curated Indian fashion that feels authentic and individual.

Jazba Bazaar 2025

Lakdee & More curates elegant, handcrafted home decor and tableware that brings timeless South Asian artistry into modern living spaces.

Jazba Bazaar 2025

Bridging Indian heritage and Western design, MAABAE creates handcrafted jewelry that celebrates dual identity — bold, intentional, and beautifully your own.

Jazba Fellowship 2025

Masala Bliss creates handcrafted achars and chutneys, using premium, traditional ingredients to add warmth, culture, and comfort to every bite.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Rooted in South Asian artistry, Maujh designs elegant, handcrafted jewelry and Apple watch bands that blend tradition with trend.

Jazba Bazaar 2025

Modi Toys builds on Indian cultural heritage by producing mantra-singing plush toys, illustrated board books and gift bundles. Crafted to help children connect to heritage through playful, meaningful experiences.

Jazba Community Featured Brand

Monday Chill offers versatile bamboo loungewear that’s breathable, soft on the skin, and crafted for effortless, everyday comfort.

Jazba Bazaar 2025

Mysa Home is dedicated to crafting high-quality, stylish pieces that elevate your entertaining and enhance your everyday moments.

Jazba Bazaar 2025

Naidu Wines is a boutique, woman-owned winery (based in Sonoma, USA) founded by Indian immigrant Raghni Naidu. It fuses Punjabi heritage and premium Californian wine craft, serving fine wines at Michelin-level venues.

Jazba Community Featured Brand

Neeshi makes hormone-friendly, plant-powered spreads and blends women genuinely enjoy. Rooted in Ayurveda and comfort, Neeshi turns everyday nourishment into a ritual of grounding, pleasure, ease, and support through every hormonal phase.

Jazba Community Featured Brand

Noori The Label pays homage to the intricate textiles & unique designs of South Asian fashion, with the crisp silhouettes & approachability of Western style.

Jazba Bazaar 2025

Sustainable, mindful, and stylish — Ohana Earth creates handmade home décor inspired by timeless art. Each piece empowers women artisans and celebrates conscious living through craft and design.

Jazba Fellowship 2025

Rooted in Punjabi-American culture, Panj River reimagines Indian snacks for everyday adventure — blending tradition, nostalgia, and bold California spirit in every bite.

Jazba Fellowship 2025

Exclusively handcrafted, Parrot Hue celebrates South Asian artistry through 50+ unique clutch bag designs — blending tradition, craftsmanship, and contemporary flair.

Jazba Fellowship 2024

Petals & Pods offers natural, food-grade skincare inspired by ancient Korean traditions. Founded by mothers Deepthi and Leena, each product is thoughtfully crafted to nourish your skin and restore balance.

Jazba Bazaar 2025 & Jazba Fellowship 2025

Bringing Indian arts and crafts to family time, Pink Burfi creates fun, stress-free activity kits that celebrate culture, creativity, and connection — loved by moms and little ones alike.

Jazba Fellowship 2025

PUR Spices creates globally inspired spice blends and sauces that make everyday cooking bold and simple. Clean ingredients, Allergen-8–free, and full of flavor — made for real kitchens, real meals, real life.

Jazba Community Featured Brand

Traditional Indian snacks made with love by a team of young adults with special needs — Rishi Snacks celebrates inclusion, flavor, and the joy of shared traditions.

Jazba Fellowship 2025

Sach Paneer makes small-batch, organic paneer that’s unbelievably fresh, soft, and clean. Crafted from pasture-raised dairy, it brings restaurant-quality texture and flavor to home cooking, snacking, and everyday desi meals.

Jazba Community Featured Brand

Crafting delectable desserts from whipped yogurt, Saffron Story brings a fresh twist to indulgence with unique flavors that delight and elevate every occasion.

Jazba Fellowship 2024

Where heritage meets modern luxury — Sage & Veda transforms everyday rituals into moments of mindful indulgence. Rooted in Ayurveda and crafted with intention, each formulation blends science, sustainability, and South Asian tradition to nurture body, mind, and soul.

Jazba Fellowship 2025

Saini Succulent Studio is a haven for plant lovers, offering an exquisite collection of low-maintenance succulents and cacti that elevate any space with natural elegance.

Jazba Bazaar 2025

Sarabjit Singh is a visual award-winning artist whose work is influenced by her Sikh roots and experiences as a first-generation immigrant.

Jazba Bazaar 2025

Rooted in Indian heritage, Satya Blends transforms family recipes into versatile spice mixes that celebrate flavor, tradition, and love — bringing generations of taste to every table.

Jazba Fellowship 2025 & Jazba x Sprouts Pitch 2025 (Selected)

Simply Bhonu is a modern homage to Indian and Parsi heritage. From Chai tea bags to Parsi Dhansak Vaghar Spice Blends, founder Peri Avari blends the time-honored family traditions with a modern flair.

Jazba Bazaar 2025 & Jazba Fellowship 2024

Bold, all-natural sauces crafted with love and a kick of Indian spice. Vegan, dairy-free, nut-free, and gluten-free — Simran Cooks brings homemade flavor and family tradition to every bite.

Jazba Fellowship 2025 & Jazba x Sprouts Pitch 2025 (Selected for 2026)

Sonali Patodia, the author of You're Truly One of a Kind, recognizes the power of storytelling and its ability to shape young minds. She feels compelled to address deep rooted societal issues in simple yet impactful ways.

Jazba Bazaar 2025

Soraya captures a world of timeless elegance through handcrafted sterling silver jewelry — each piece a testament to the brand’s devotion to craftsmanship, subtle beauty, and refined design.

Jazba Bazaar 2025

Rooted in ancient wisdom and mindful design, Soul Tara creates luxury journals and rituals that nurture healing, growth, and inner peace. Each piece transforms daily self-care into a beautiful act of spiritual and emotional renewal.

Jazba Fellowship 2025

Sustainable, shower-safe beauty tools that make skincare simple. Reusable and thoughtfully designed, Step Zero brings ease, innovation, and self-care to your daily ritual.

Jazba Fellowship 2025

Clothing designed to let you shine — Sukushine celebrates Indian textiles and culture through modern silhouettes that radiate color, confidence, and joy.

Jazba Fellowship 2025

Sukhi’s Gourmet Indian Foods is a woman-owned, family-operated brand producing authentic Indian-style frozen entrees and meals, built for convenience and flavour.

Jazba Community Featured Brand

Surmeyi blends tradition and artistry in small-batch jewelry that celebrates identity, memory, and meaningful design.

Jazba Bazaar 2025

Montessori-inspired playkits handcrafted by artisans, Tau Toys blends learning and creativity through sustainable wooden toys that spark imagination and nurture young minds.

Jazba Fellowship 2025

The Chai Box curates small-batch, single-origin Indian chai blends & concentrates with spices from India. Sustainable packaging & wellness-focus are key traits.

Jazba Community Featured Brand

Crafting gourmet condiments and culinary creations that blend Indian heritage with global flair, The Flavorsmith turns everyday meals into elevated flavor experiences — bold, handcrafted, and full of character.

Jazba x Sprouts Pitch 2025 (Selected)

Home décor and gifts with a South Asian twist — Tinted Heritage blends modern design with cultural roots, creating handcrafted pieces made to treasure.

Jazba Fellowship 2025

Utsav Foods is a startup committed to revolutionizing the food industry by providing millet-based, preservative-free food products that cater to the growing demand for healthy, ready-to-cook, and eat options.

Jazba Bazaar 2025

Varah Gourmet Luxuries is a unique food gifting business that redefines gourmet experiences, proving that gifts can be both visually stunning and genuinely wholesome.

Jazba Bazaar 2025 & Jazba Fellowship 2024

Reconnect with your roots through bold, sustainable necklaces inspired by timeless Vedic wisdom. Each handcrafted WearVedic piece is more than adornment — it’s a story & a reminder of the values you carry. Grow with Stories in Style.

Jazba Bazaar 2025

Yoga Pops is a better-for-you snack brand creating crunchy popped water-lily seed snacks inspired by Ayurveda; plant-based, non-GMO, grain-free & allergen-friendly, positioned for mindful munching.

Jazba Community Featured Brand